Air France Introduces Direct Paris to Phuket Route

Air France has launched a direct service from Paris to Phuket, marking a milestone in Thailand’s strategy to attract high-value international visitors. The inaugural flight landed at Phuket International Airport, signaling closer ties between Thailand and a major European outbound market. The new link aligns with the Tourism Authority of Thailand’s plan to grow the long-haul segment, diversify visitor origins, and encourage longer, higher-spending stays as the tourism economy recovers and evolves. France has long been a key source market for Thailand, and the direct connection underscores why this route matters: average trip spend is around 58,600 Thai baht per visitor, with stays averaging about 17 days, and travelers from France favor wellness retreats, spa experiences, sailing, diving, gastronomy, and culture. The direct flight reduces travel barriers and enhances Phuket’s appeal for both first-time visitors and repeat travelers. The route fits into a broader strategy to strengthen resilience, promote high-value tourism, balance seasonal demand, and boost Thailand’s global branding. Phuket stands out for premium European travelers with its beaches, marine activities, wellness facilities, international dining, yacht marinas, culture, and high-quality accommodations, supported by strong transport links to nearby areas. For the local economy, direct long-haul routes can benefit airlines, hotels, transportation and tours, restaurants, and retailers, while broader community benefits include more stable, higher-value tourism. In terms of investment and property markets, longer stays and greater European demand can translate into increased inquiries for lifestyle properties and longer-term purchases, alongside more stable rental income. Overall, the Paris to Phuket link reinforces Thailand’s shift toward a higher-value, more sustainable tourism model, expanding access from Europe and supporting balanced, year-round demand.