Rawai (Phuket) Real Estate: Investment, Prices, and Top Locations in 2026
The Rawai district in southern Phuket has firmly established its status as the island's main expat hub. In 2026, buying a home here is not just about acquiring a 'summer house,' but a strategic asset with high liquidity. Why have investors from all over the world shifted their focus from noisy Patong to the cozy south? Let's dive into the market details, figures, and prospects.
Why is now the best time to buy property in the Rawai area?
Rawai is a rare combination of developed infrastructure and untouched nature. Unlike the northern districts of the island where development is chaotic, Rawai maintains its intimate style thanks to strict building height restrictions (no more than 23 meters).
What makes this area attractive for capital?
- Stable rental demand: Thanks to international schools and sports camps, housing here is in demand year-round, not just during the 'peak' season.
- Limited supply: There is practically no free land left for development near Nai Harn Beach, which guarantees growth in price per square meter in the long term.
- Infrastructural comfort: Here you will find the best seafood markets on the island, promenades for walking, and top-tier gyms.
Important: A module of 3D drone panoramas is integrated below in the article. You can explore the coastline in detail from Promthep Cape to the secret bays of Nai Harn to assess the actual proximity of the properties to the water.
2026 Market Analytics: Yields and Prices
How much does a square meter cost in Rawai today? In 2026, the average price for new buildings varies from 120,000 to 175,000 THB per sqm. The secondary market offers more conservative figures — about 85,000 – 110,000 THB.
Investment Efficiency Ratios (ROI):
- Short-term rental (tourist): 7–9% per annum when managed by a professional hotel management company.
- Long-term rental (expat): 6–8% per annum, providing a stable passive income without seasonal dips.
- Capital Gain (price growth): The average price increase during the construction phase (Off-plan) is 15–20% by the time of completion.
Villas or apartments: what should a buyer choose?
The choice of property format directly depends on your goals. Are you planning to relocate with your whole family, or are you looking for a property for resale?
Condominiums (Apartments)
Popular among investors focused on the 'buy and forget' format.
- Pros: Management is handled by the management company, availability of swimming pools, gyms, and security.
- Example: A studio in a complex like The Title or Rawayana for 5–6 million THB is the 'gold standard' for rental property.
Private Villas
An ideal choice for those seeking privacy and high status.
- Pros: Own plot of land, private swimming pool, and high liquidity on the secondary market.
- Prices: A modern 3-bedroom villa in the Soi Sai Yuan area will cost between 18–28 million THB.
Legal Nuances: Freehold or Leasehold?
How to safely register property in Thailand in 2026? There are two main forms of ownership:
- Freehold: Absolute ownership. Available to foreigners within 49% of the condominium's total floor area.
- Leasehold: Long-term lease (30+30+30 years). Often used when purchasing villas (land in leasehold, building in ownership).
Which form of ownership is more profitable for resale? Historically, freehold properties are 5–10% more expensive and find a buyer faster on the secondary market.
Virtual Tour: Rawai Coastline from Above
For your convenience, we have prepared a unique module. Use it to see:
- Nai Harn Beach: Evaluate building density and proximity to park areas.
- Rawai Waterfront: Look at the location of piers and restaurant zones.
- Promthep Cape: The southernmost point, home to exclusive villas with panoramic sunset views.
Study the projects below, match them with 3D panoramas, and choose a location that fits your strategy.
Interactive 360° Guide to the Rawai Area
Explore popular areas of Phuket: where else is it profitable to buy property?
The fastest-growing area on the island. Elite beach clubs, new shopping centers, and modern development. An ideal place for those looking for maximum capital appreciation.
An exclusive community with golf courses and five-star hotels. Buying property here is a matter of status and access to world-class gated infrastructure.
One of the longest and cleanest beaches. The golden mean for those who want tranquility but value proximity to quality restaurants and walking areas.
If your goal is a guaranteed flow of tourists 365 days a year, this area remains beyond competition. Maximum liquidity and the highest density of infrastructure per square meter
Most Promising Residential Complexes in the Rawai Area
Didn't find a suitable complex? Use the search
Still have questions?
We have compiled answers to the most important topics: the property purchase process, required documents, payments, security, and developer due diligence.
Expert Consultation
We will find the best investment option for your request, explain each stage of the transaction, and answer any technical or legal questions.
Registered address: 60/37 Moo 2 Vichit Sub-District, Muang Phuket District, Phuket Province 83000
Registration Certificate No. 0835566039726