Planning to buy an apartment in Phuket where developed infrastructure meets an ideal beach? In 2026, the Karon area has firmly established its status as the island's 'golden mean.' Unlike bustling Patong or secluded Nai Harn, Karon offers the balance that renters and premium property buyers value so much.
In this article, we will break down why investments in this region show steady growth and which properties are worth your attention. For clarity, 3D drone panoramas of the coastline have been integrated into the material, allowing you to assess the landscape and the proximity of objects to the sea in real time.
The main value of the location is the 3-kilometer beach with its unique 'singing sand.' Thanks to high quartz content, walks along the coast turn into a unique experience. But investors are attracted by more than just nature.
What makes this area attractive for capital?
Important: A module of 3D drone panoramas is integrated below in the article. You can explore the coastline in detail from Promthep Cape to the secret bays of Nai Harn to assess the actual proximity of the properties to the water.
Housing prices in Thailand continue to rise, and Karon is no exception. What is the current market price per square meter?
Key Market Indicators:
What is the entry threshold for a private investor? You can become the owner of a studio in a modern residential complex (for example, in the VIP Venus project) with a budget of 3.4 – 4.2 million THB ($95,000 – $115,000).
Net yield from short-term rentals in Karon is 6–8% per annum. Developers actively offer Guaranteed Yield programs at 5–7% for the first 3–5 years. In 2025, property capitalization grew by 8–12%, making resale at the completion stage (2026–2027) a profitable strategy.
When choosing a property, it is important to consider the landscape features. Karon is divided into a flat part by the sea and a hilly area.
How to safely buy an apartment in Thailand as a foreigner? In 2026, the process has become even more transparent and digital.
Study the projects below, match them with 3D panoramas, and choose a location that fits your strategy.
| Parameter | Karon | Bang Tao (Laguna) | Rawai |
|---|---|---|---|
| Target audience | Tourists, families | Premium, golfers | Expats, 'snowbirds' |
| Beach | Swimmable all year round | Elite, but there can be waves | Not swimmable (boats) |
| Prices | Average | High | Below average |
| Strategy | Short-term rental | Capitalization | Long-term rental |
Karon in 2026 remains one of the most reliable locations for investment. It is an area that 'rents itself out' thanks to its perfect beach and developed infrastructure. If your goal is a stable rental flow and owning a liquid asset, Karon should be at the top of your list.
The fastest-growing area on the island. Elite beach clubs, new shopping centers, and modern development. An ideal place for those looking for maximum capital appreciation.
An exclusive community with golf courses and five-star hotels. Buying property here is a matter of status and access to world-class gated infrastructure.
The southern tip of the island with a special atmosphere. The area is popular among those living in Phuket permanently: the best fish markets, kindergartens, schools, and a well-developed expat community.
If your goal is a guaranteed flow of tourists 365 days a year, this area remains beyond competition. Maximum liquidity and the highest density of infrastructure per square meter
Still have questions?
We have compiled answers to the most important topics: the property purchase process, required documents, payments, security, and developer due diligence.
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